Why do you need a google shopping store for the business?

Google provides various services, and google shopping is one among them. This platform allows users to search for products as per their needs by comparing products from different retailers. Those retailers will pay for the advertisement of their products. Google shopping is also known as a comparison-shopping engine(CSE), and it’s because of its comparing feature. This shopping platform makes buying and selling accessible for everyone around the world.

Beginning of Google shopping

 Google introduced this shopping platform in 2002 with the name of Froogle. In the beginning, it just displays ordered products based on the search item. In 2012 this platform was converted into an advertising paid forum by google, where retailers want to pay for their ads. Then this Google shopping became an unnegotiable part of E-commerce sites and in digital marketing.

Uses of google shopping in the business

This shopping platform will increase the capacity of the business worldwide. This google shopping will display products as per the search item, so being a part of this forum will make the company or the product more popular. This platform provides a vast range of advertisements with the minimum level of cost. And it increases the count of customers since it is virtual.

Compared with real-life stores, these virtual google shopping stores make more profit will less investment. The seller can cut down the cost of shop rent, labor charges, and additional shop expenses. This google shopping will compare all the E-commerce sites and then produce results that increase the customers’ trust.

Adding products to google shopping store

The primary requirement for starting a google shopping store is the account. The seller should set up a google merchant center account which is the first step to start. Then optimize the product images for displaying them on the result page. Collect data about the product and enter them. The attributes that are needed to be filled by the seller are

• Id – unique id for the products added with the account; sellers can use SKU if possible.
• Title – the perfect title for the product. It should be similar to the product landing page. The sellers can add any specifications such as size, color, or style to the products.
• Description – detailed view of the products, this will have a brief explanation about the products. This description should also match the landing page of the product.
• Link – The product’s landing page URL should start with HTTP or HTTPS, known as hypertext transfer protocol or hypertext transfer protocol safe.
• Image-link– similar to the link, the image link should also start with HTTP or HTTPS.
• Availability– the product availability and the availability on the landing page should match. It should indicate like in stock or out of stock.
• Price – it is the main component everyone checks for in the E-commerce sites. The price should match the price on the landing page. And also natch the currency type according to the product selling country.
• Google product category– select the product category from the google listed category as pre the product.
• Brand- The seller should select the product’s brand name, and mostly it should be recognizable names.

After these processes, the Google Adwords account is essential to continue other methods further. The seller should separately create the Adwords account then create a google shopping campaign. Then under google shopping settings, the seller should select the bidding strategy options and choose the campaign budget. After this, target and schedule the shopping campaign, and create ad groups for the product. These are the steps to add products on google shopping.

Uses of google shopping for customers

Using google shopping will reduce users’ effort in searching for good products. This platform will compare all the products related to the search item and show the result to the user. And Google will only list the trustable products, so users can avoid scammers and identical products by using the google shopping store.

Online shopping

The digital marketing platform has a wide range of opportunities for sellers and buyers. Digital marketing and e-commerce sites are the main reason for the development of the worldwide market. Now we can reach any retailer in any part of the world from any part of the world. These features and facilities are made possible only by digital marketing. Along with the development of technology, the trade and sales also suit up to the next upgrade level.