One of the main issues behind driving leads and sales online is making prospective audience rely on you and one of the perfect ways to build trust is making yourself as an expert.
The word “expert” might sound intimidating; All you need to have valuable knowledge that can inform, educate, and help existing, potential clients solve issues and make decisions. Here are a few types of blog posts that can help you build your brand as an expert:
- How to videos or guides.
- Explaining common myths
- Do-it-yourself tips.
- Educational blog posts.
- Improvement in Brand Loyalty.
Producing quality contents can help or educate your audience. This way, you can show your artistic side and build bonds with customers. Why is a company who makes money by fixing things for people showing them how to do it free? The main philosophy is that a good percentage of people are watching their videos that will help them reach their prospective clients.
Facilitating a Great Learning Experience
Writing a piece of content involves researching, reading what others have written and thinking long and hard about how you can add value by offering a new perspective. If you write frequently, you’ll get a chance to sharpen your writing and analytical skills.
Driving Incredible SEO Value
Google loves new content and sends signals that your website is alive on the competition. In addition to, these signals are used to determine SEO value.
• Driving repeat visits
• Driving new visits
• Driving user comments
• Driving social shares
This strategy is powerful, if your website has good ranks for industry keywords and has a decent domain authority. If Google relies on your website, you will be able to get unique posts to rank at a fast pace, which can drive a lot of traffic and user visits. If your website doesn’t rank very well or is new, it’s time to work on some long-form content that you can share and well-recognized for.
Adding Value to Your Products and Services
You can use blog to promote your specific products or services. If sell sneakers, you may create blog about the hottest trends for the upcoming season and curate a collection comprised of products in your online store.